A seasonal luxury beach concept
Seasonal luxury beach experiences,
designed to travel.
Launching first in Marbella, Summer 2027.
First access · Limited capacity · Location details released closer to launch
A beach experience,
not a traditional beach club.
arlos beach is a travelling luxury beach concept created for premium sunny destinations.
Rather than operating as one permanent venue, arlos beach appears seasonally in partnership with selected beach venues, hotels and coastal operators.
The concept is simple: premium beds, beautiful design, relaxed music, hosted arrival, partner food and drink, and a limited-capacity atmosphere that feels more like a private coastal residence than a commercial beach club.
- 01Seasonal beach pop-ups
- 02Premium on-sand beds and cabanas
- 03Partner-led food and drink
- 04Relaxed DJ and sunset atmosphere
- 05App and website-led bookings
- 06Limited capacity
- 07Marbella first
- 08Global destinations to follow
Marbella · Summer 2027
The first arlos beach.
The pilot will introduce a refined 12–24 bed beach experience designed for luxury travellers, couples, creators and premium international guests.
Soft neutral design, premium beds, towel service, curated music, hosted check-in, partner food and drink, and a relaxed sunset energy.
Final location, dates and booking windows will be released to the arlos beach list first.
- Destination
- Marbella
- Season
- Summer 2027
- Format
- 12–24 premium beds
- Access
- Pre-booked only
- Atmosphere
- Relaxed luxury
Future vision — Dubai winter edition under consideration.
Get first accessDesigned for the beach day people remember.
arlos beach is designed to feel effortless: beautiful beds, quiet luxury, warm service, natural textures and a setting that feels curated without feeling forced.
Arrival
Hosted check-in, reservation-led access and a refined arrival moment.
Beds
Premium loungers, double beds and selected cabanas released through limited booking drops.
Sound
Relaxed DJ sets and curated soundtracks that create atmosphere without becoming chaotic.
Service
Partner-led food and drink with quality controls, premium presentation and clear service standards.
Sunset
Warm light, drinks, music and an atmosphere designed for the golden hour.
White, black and sandstone.
A visual identity built around warm coastal minimalism. Sandstone textures, light wood, soft linen, palms, pampas grass, warm lighting and quiet branding.
calm · warm · textured · natural · timeless
Limited access.
Released in drops.
arlos beach will operate through limited pre-booked access. Guests join the list before bookings open and receive first access to announcements, booking drops, opening weekend reservations and selected summer packages.
Pricing will be confirmed closer to launch once the first location and booking calendar are finalised.
- Founding guest access
- from €100
- Weekday double beds
- from €175 – €250
- Premium weekend beds
- from €350 – €700
- Cabana / group packages
- from €750 – €1,500
- Seasonal credit packs
- limited release
All confirmed bookings will be tied to real dates, confirmed capacity and clear booking terms.
A new coast each season.
arlos beach is designed to travel. The brand begins with Marbella, before exploring future seasonal editions across luxury sun destinations. Each location will have its own setting — but the same arlos beach experience.
- Marbella01
- Dubai02
- Ibiza03
- Mallorca04
- Mykonos05
- Abu Dhabi06
- St Tropez07
- Tulum08
Summer on the Med. Winter in the Gulf. One beach at a time.
Join the arlos beach list.
For first access to launch announcements, destination reveals, booking drops and founding guest opportunities. The first arlos beach location will be released to the list before public bookings open.
For venues, brands and partners.
arlos beach partners with selected venues, hospitality operators, concierge networks and luxury brands to create seasonal beach experiences in premium destinations.
For venues, arlos beach brings brand, bookings, content, premium styling and a higher-spend guest profile. For brands, a physical luxury environment for partnerships, product placement, gifting, content and seasonal visibility.
Partner categories
- Beach venues
- Hotels
- Restaurants
- Villa rental companies
- Concierge services
- Fashion brands
- Swimwear brands
- Beauty & wellness brands
- Drinks partners
- Investors
- Strategic advisors
Partner enquiry
Tell us about your venue, brand or proposal.
About arlos beach.
arlos beach is a seasonal luxury beach concept created to move across the world's most desirable sunny destinations.
The ambition is to build a beach lifestyle brand that guests follow from coast to coast — starting with Marbella.
Not one venue.
Not one season.
A global calendar of limited beach experiences.